... exists to assist everyone toward living longer and better.

... dedicated toward the development of companies and careers related to fitness, health, quality of life and well-being.

... pioneer and market leader in Latin America with 16 years of experience.

... encourages the population to engage in oriented physical activities and attain healthy living habits.

... promotes conventions, conferences and extension courses that have had the participation of about 60 thousand professionals.

... develops corporate strategic consultancy and internal marketing programs.

... brings together one of the largest virtual communities of professionals from around the world, with an average of 70 thousand visits to its portal web pages every month.

... publishes the Fitness Business Latin America Magazine, destined to entrepreneurs and businesspersons of the fitness industry, with over 8 thousand copies sold and distributed throughout Latin America.

... conducts research and produces scientific and market knowledge related to its area of performance.

... supports initiatives with proposals similar to its own.

... associated to IHRSA - International Health, Racquet and Sportsclub Association, a non-profit seeking organization whose head office is in the United States of America, uniting gyms, spas, sports centers and sports equipment manufacturers from around the world.

... 100% Brazilian and fully globalized.