{"id":126101,"date":"2025-05-29T12:16:56","date_gmt":"2025-05-29T15:16:56","guid":{"rendered":"https:\/\/www.fitnessbrasil.com.br\/?p=126101"},"modified":"2025-11-18T19:06:36","modified_gmt":"2025-11-18T22:06:36","slug":"strava-faz-aquisicoes-acelera-expansao-e-atinge-valuation-de-us-22-bilhoes","status":"publish","type":"post","link":"https:\/\/www.fitnessbrasil.com.br\/es\/newsfitbr\/strava-faz-aquisicoes-acelera-expansao-e-atinge-valuation-de-us-22-bilhoes\/","title":{"rendered":"Strava faz aquisi\u00e7\u00f5es, acelera expans\u00e3o no mercado esportivo e atinge valuation de US$ 2,2 bilh\u00f5es"},"content":{"rendered":"<p><em>Movimenta\u00e7\u00f5es refor\u00e7am que tecnologia, dados e comunidade impulsionam o mercado esportivo<\/em><\/p>\n<p><!--more--><\/p>\n<p>Yara Ach\u00f4a, Fitness Brasil<br \/>28\/5\/2025<\/p>\n<p>O mercado de tecnologia para o fitness e esporte n\u00e3o para de crescer \u2014 e quem est\u00e1 pedalando forte nessa dire\u00e7\u00e3o \u00e9 o Strava, uma das plataformas mais usadas no mundo por corredores, ciclistas e amantes do esporte. A empresa acaba de concluir uma nova rodada de capta\u00e7\u00e3o de recursos que elevou seu valuation para US$ 2,2 bilh\u00f5es, somando capital e d\u00edvidas.<\/p>\n<p><a href=\"https:\/\/www.fitnessbrasil.com.br\/es\/fitnessbrasilexpo2025-home\/\"><strong>+ Fitness Brasil Expo: fa\u00e7a parte do maior evento de fitness, sa\u00fade e bem-estar da Am\u00e9rica Latina<\/strong><\/a><br \/><a href=\"https:\/\/marketing.fitnessbrasil.com.br\/panorama-setorial-2024-pt\"><strong>+ Conhe\u00e7a e baixe gratuitamente o Panorama Setorial Fitness Brasil 2024<\/strong><\/a><br \/><a href=\"https:\/\/www.instagram.com\/fitnessbrasil_oficial\/\"><strong>+ Siga a Fitness Brasil no Instagram<\/strong><\/a><\/p>\n<p>O movimento acontece em um momento de expans\u00e3o acelerada do Strava, que vem fortalecendo seu ecossistema de solu\u00e7\u00f5es para treinos, performance e comunidade. S\u00f3 no \u00faltimo m\u00eas, a plataforma anunciou duas aquisi\u00e7\u00f5es: primeiro, a compra da Runna, app focado em treinos personalizados para corrida, e agora, a The Breakaway, especializada em dados de desempenho para ciclistas. <\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1707\" data-src=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/05\/AdobeStock_539293858-scaled.jpeg\" alt=\"\" class=\"wp-image-126103 lazyload\" data-srcset=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/05\/AdobeStock_539293858-scaled.jpeg 2560w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/05\/AdobeStock_539293858-600x400.jpeg 600w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/05\/AdobeStock_539293858-1200x800.jpeg 1200w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/05\/AdobeStock_539293858-768x512.jpeg 768w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/05\/AdobeStock_539293858-1536x1024.jpeg 1536w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/05\/AdobeStock_539293858-2048x1365.jpeg 2048w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/05\/AdobeStock_539293858-18x12.jpeg 18w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/05\/AdobeStock_539293858-510x340.jpeg 510w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1707;\" \/><\/figure>\n<p>Esses passos refor\u00e7am uma tend\u00eancia cada vez mais presente no mercado fitness: a integra\u00e7\u00e3o entre tecnologia, dados, experi\u00eancia do usu\u00e1rio e senso de comunidade. <\/p>\n<p>Com mais de 125 milh\u00f5es de usu\u00e1rios ativos, o Strava se consolida como uma plataforma que vai al\u00e9m do registro de treinos, tornando-se uma rede social esportiva e uma poderosa ferramenta para engajamento, reten\u00e7\u00e3o e fideliza\u00e7\u00e3o de clientes \u2014 algo que tamb\u00e9m interessa diretamente academias, assessorias esportivas e neg\u00f3cios ligados ao bem-estar e \u00e0 sa\u00fade<\/p>","protected":false},"excerpt":{"rendered":"<p>Movimenta\u00e7\u00f5es refor\u00e7am que tecnologia, dados e comunidade impulsionam o mercado esportivo<\/p>","protected":false},"author":40,"featured_media":126103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[430,1,70],"tags":[],"post_folder":[],"class_list":["post-126101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","category-gestao-e-negocios","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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