{"id":126302,"date":"2025-06-11T16:06:27","date_gmt":"2025-06-11T19:06:27","guid":{"rendered":"https:\/\/www.fitnessbrasil.com.br\/?p=126302"},"modified":"2025-11-18T19:04:10","modified_gmt":"2025-11-18T22:04:10","slug":"nike-studios-marca-lanca-rede-de-academias-premium-com-foco-em-experiencia-e-comunidade","status":"publish","type":"post","link":"https:\/\/www.fitnessbrasil.com.br\/es\/newsfitbr\/nike-studios-marca-lanca-rede-de-academias-premium-com-foco-em-experiencia-e-comunidade\/","title":{"rendered":"Nike Studios: marca lan\u00e7a rede de academias premium com foco em experi\u00eancia e comunidade"},"content":{"rendered":"<p>Com mensalidades a partir de US$ 249, os espa\u00e7os j\u00e1 funcionam nos EUA e revelam um novo cap\u00edtulo na estrat\u00e9gia global da gigante esportiva<\/p>\n<p><!--more--><\/p>\n<p>Yara Ach\u00f4a, Fitness Brasil<br \/>11\/6\/2025<\/p>\n<p><strong>A Nike d\u00e1 um novo, ousado e bastante simb\u00f3lico passo na sua trajet\u00f3ria.<\/strong> Conhecida por vestir atletas, inspirar gera\u00e7\u00f5es e transformar o consumo esportivo em cultura de estilo, <strong>a marca norte-americana agora tamb\u00e9m quer ser o lugar onde voc\u00ea treina.<\/strong> Literalmente.<\/p>\n<p><a href=\"https:\/\/www.fitnessbrasil.com.br\/es\/fitnessbrasilexpo2025-home\/\"><strong>+ Fitness Brasil Expo: fa\u00e7a parte do maior evento de fitness, sa\u00fade e bem-estar da Am\u00e9rica Latina<\/strong><\/a><br \/><a href=\"https:\/\/marketing.fitnessbrasil.com.br\/panorama-setorial-2024-pt\"><strong>+ Conhe\u00e7a e baixe gratuitamente o Panorama Setorial Fitness Brasil 2024<\/strong><\/a><br \/><a href=\"https:\/\/www.instagram.com\/fitnessbrasil_oficial\/\"><strong>+ Siga a Fitness Brasil no Instagram<\/strong><\/a><\/p>\n<p>Depois de dois anos de desenvolvimento, <strong>foram inauguradas as primeiras unidades do Nike Studios, a rede de academias premium oficial da marca,<\/strong> em cidades da Calif\u00f3rnia e do Texas, nos Estados Unidos. A novidade sinaliza muito <strong>mais do que uma expans\u00e3o de portf\u00f3lio: mostra um reposicionamento estrat\u00e9gico <\/strong>no qual a Nike deixa de apenas equipar treinos para tamb\u00e9m criar experi\u00eancias completas dentro do universo fitness.<\/p>\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1920\" height=\"1378\" data-src=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike3.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload\" alt=\"\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1378;object-fit:cover;\" data-srcset=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike3.webp 1920w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike3-557x400.webp 557w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike3-1115x800.webp 1115w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike3-768x551.webp 768w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike3-1536x1102.webp 1536w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike3-18x12.webp 18w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike3-510x366.webp 510w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<p><strong>Com mensalidades a partir de US$ 249 (aproximadamente R$\u202f1380), os est\u00fadios foram pensados para um p\u00fablico exigente, urbano, engajado com performance e lifestyle<\/strong> \u2014 e com alta afinidade \u00e0 marca. Mas n\u00e3o se trata apenas de sofistica\u00e7\u00e3o: os Nike Studios s\u00e3o uma tradu\u00e7\u00e3o f\u00edsica do que a empresa sempre representou no imagin\u00e1rio esportivo.<strong> Design marcante, tecnologia embarcada, servi\u00e7os personalizados e uma comunidade vibrante est\u00e3o no centro do projeto.<\/strong><\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.fitnessbrasil.com.br\/es\/fitnessbrasilexpo2025-home\/\"><img decoding=\"async\" width=\"1400\" height=\"459\" data-src=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/07\/fbexpo25_banner_ViradaLote2-2-1400x459.png\" alt=\"\" class=\"wp-image-126743 lazyload\" data-srcset=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/07\/fbexpo25_banner_ViradaLote2-2-1400x459.png 1400w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/07\/fbexpo25_banner_ViradaLote2-2-800x263.png 800w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/07\/fbexpo25_banner_ViradaLote2-2-768x252.png 768w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/07\/fbexpo25_banner_ViradaLote2-2-1536x504.png 1536w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/07\/fbexpo25_banner_ViradaLote2-2-18x6.png 18w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/07\/fbexpo25_banner_ViradaLote2-2-510x167.png 510w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/07\/fbexpo25_banner_ViradaLote2-2.png 1920w\" data-sizes=\"(max-width: 1400px) 100vw, 1400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1400px; --smush-placeholder-aspect-ratio: 1400\/459;\" \/><\/a><\/figure>\n<p>A estrutura \u00e9 dividida em tr\u00eas ambientes distintos: o <strong>Nike Training Studio<\/strong>, voltado para treinos de for\u00e7a funcional e HIIT; o <strong>Strength Studio<\/strong>, mais focado em muscula\u00e7\u00e3o e resist\u00eancia; e o <strong>Running Studio<\/strong>, dedicado a corridas e treinos aer\u00f3bicos. As aulas s\u00e3o conduzidas por treinadores de elite, capacitados diretamente pelo curr\u00edculo oficial da marca, e seguem uma proposta inteligente de progress\u00e3o por blocos de treino.<\/p>\n<div class=\"wp-block-stackable-carousel stk-block-carousel stk--is-slide stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-d3efc93\" data-slides-to-show=\"\" data-block-id=\"d3efc93\">\n<div class=\"stk-block-carousel__content-wrapper\">\n<div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-d3efc93-column\">\n<div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4d7a482\" data-v=\"4\" data-block-id=\"4d7a482\">\n<style>.stk-4d7a482-container{min-height:0px !important;}<\/style>\n<div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4d7a482-container stk--no-background stk--no-padding\">\n<div class=\"stk-block-content stk-inner-blocks stk-4d7a482-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/Nike-studios.webp\"><img decoding=\"async\" width=\"1115\" height=\"800\" data-src=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/Nike-studios-1115x800.webp\" alt=\"\" class=\"wp-image-126316 lazyload\" data-srcset=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/Nike-studios-1115x800.webp 1115w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/Nike-studios-557x400.webp 557w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/Nike-studios-768x551.webp 768w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/Nike-studios-18x12.webp 18w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/Nike-studios-510x366.webp 510w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/Nike-studios.webp 1332w\" data-sizes=\"(max-width: 1115px) 100vw, 1115px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1115px; --smush-placeholder-aspect-ratio: 1115\/800;\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-75782e5\" data-v=\"4\" data-block-id=\"75782e5\">\n<div class=\"stk-column-wrapper stk-block-column__content stk-container stk-75782e5-container stk--no-background stk--no-padding\">\n<div class=\"stk-block-content stk-inner-blocks stk-75782e5-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike.webp\"><img decoding=\"async\" width=\"1115\" height=\"800\" data-src=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike-1115x800.webp\" alt=\"\" class=\"wp-image-126305 lazyload\" data-srcset=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike-1115x800.webp 1115w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike-557x400.webp 557w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike-768x551.webp 768w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike-18x12.webp 18w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike-510x366.webp 510w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike.webp 1332w\" data-sizes=\"(max-width: 1115px) 100vw, 1115px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1115px; --smush-placeholder-aspect-ratio: 1115\/800;\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-af82cc8\" data-v=\"4\" data-block-id=\"af82cc8\">\n<div class=\"stk-column-wrapper stk-block-column__content stk-container stk-af82cc8-container stk--no-background stk--no-padding\">\n<div class=\"stk-block-content stk-inner-blocks stk-af82cc8-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike2.webp\"><img decoding=\"async\" width=\"1115\" height=\"800\" data-src=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike2-1115x800.webp\" alt=\"\" class=\"wp-image-126307 lazyload\" data-srcset=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike2-1115x800.webp 1115w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike2-557x400.webp 557w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike2-768x551.webp 768w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike2-1536x1102.webp 1536w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike2-18x12.webp 18w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike2-510x366.webp 510w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike2.webp 1920w\" data-sizes=\"(max-width: 1115px) 100vw, 1115px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1115px; --smush-placeholder-aspect-ratio: 1115\/800;\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6797060\" data-v=\"4\" data-block-id=\"6797060\">\n<div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6797060-container stk--no-background stk--no-padding\">\n<div class=\"stk-block-content stk-inner-blocks stk-6797060-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike1.webp\"><img decoding=\"async\" width=\"1115\" height=\"800\" data-src=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike1-1115x800.webp\" alt=\"\" class=\"wp-image-126306 lazyload\" data-srcset=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike1-1115x800.webp 1115w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike1-557x400.webp 557w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike1-768x551.webp 768w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike1-18x12.webp 18w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike1-510x366.webp 510w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2025\/06\/nike1.webp 1332w\" data-sizes=\"(max-width: 1115px) 100vw, 1115px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1115px; --smush-placeholder-aspect-ratio: 1115\/800;\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div>\n<\/div>\n<div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div>\n<\/div>\n<\/div>\n<p>Al\u00e9m do acesso ilimitado \u00e0s aulas, o<strong>s membros t\u00eam direito a experi\u00eancias exclusivas, como convites para eventos, acesso antecipado a lan\u00e7amentos de produtos <\/strong>e uma imers\u00e3o completa no ecossistema da Nike. Para quem j\u00e1 se sentia parte da marca, agora o pertencimento se torna literal.<\/p>\n<p><strong>A aposta f\u00edsica da Nike dialoga com o sucesso do seu app Nike Training Club (NTC), que oferece treinos digitais personalizados<\/strong>. Agora, com os Nike Studios, a proposta se materializa no ambiente real. \u201cTreinar com prop\u00f3sito\u201d, \u201cseu playground fitness\u201d e \u201cprograma\u00e7\u00e3o \u00e0 prova de vida\u201d s\u00e3o algumas das premissas que norteiam a experi\u00eancia, pensada para manter o engajamento sem esgotamento \u2014 algo que <strong>vai ao encontro das discuss\u00f5es mais atuais sobre sa\u00fade, longevidade e performance equilibrada.<\/strong><\/p>\n<p><strong>Leia tamb\u00e9m<br \/><a href=\"https:\/\/www.fitnessbrasil.com.br\/es\/newsfitbr\/movimento-saude-e-companhia-os-beneficios-de-caminhar-com-um-cachorro\/\">Movimento, sa\u00fade e companhia: pesquisa aponta benef\u00edcios de caminhar com um cachorro<\/a><br \/><a href=\"https:\/\/www.fitnessbrasil.com.br\/es\/newsfitbr\/roi-do-design-inteligente-como-uma-arquitetura-estrategica-aumenta-a-lucratividade-da-academia\/\">ROI do Design Inteligente: como uma arquitetura estrat\u00e9gica aumenta a lucratividade da academia<\/a><\/strong><\/p>\n<p><strong>Por enquanto, a rede est\u00e1 restrita ao territ\u00f3rio norte-americano, mas a expans\u00e3o global est\u00e1 no radar. <\/strong>A pergunta que come\u00e7a a circular nos bastidores do mercado fitness brasileiro \u00e9: o Nike Studios vem para o Brasil? A resposta oficial ainda n\u00e3o foi dada, mas o hist\u00f3rico da marca em territ\u00f3rio nacional e o potencial do mercado local indicam que o movimento pode, sim, ser uma quest\u00e3o de tempo.<\/p>\n<p>Se isso acontecer, <strong>ser\u00e1 mais uma disrup\u00e7\u00e3o para o setor \u2014 e um desafio extra para os gestores fitness locais<\/strong>: como competir (ou se inspirar) num modelo onde o branding, a comunidade e a experi\u00eancia falam t\u00e3o alto?<\/p>","protected":false},"excerpt":{"rendered":"<p>Com mensalidades a partir de US$ 249, os espa\u00e7os j\u00e1 funcionam nos EUA e revelam um novo cap\u00edtulo na estrat\u00e9gia global da gigante esportiva<\/p>","protected":false},"author":40,"featured_media":126308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[430,65,70],"tags":[],"post_folder":[],"class_list":["post-126302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","category-fitness","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike Studios: marca lan\u00e7a rede de academias premium com foco em experi\u00eancia e comunidade - Fitness Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fitnessbrasil.com.br\/es\/newsfitbr\/nike-studios-marca-lanca-rede-de-academias-premium-com-foco-em-experiencia-e-comunidade\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike Studios: marca lan\u00e7a rede de academias premium com foco em experi\u00eancia e comunidade - Fitness Brasil\" \/>\n<meta property=\"og:description\" content=\"Com mensalidades a partir de US$ 249, os espa\u00e7os j\u00e1 funcionam nos EUA e revelam um novo cap\u00edtulo na estrat\u00e9gia global da gigante esportiva\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fitnessbrasil.com.br\/es\/newsfitbr\/nike-studios-marca-lanca-rede-de-academias-premium-com-foco-em-experiencia-e-comunidade\/\" \/>\n<meta property=\"og:site_name\" content=\"Fitness Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-11T19:06:27+00:00\" \/>\n<meta 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