{"id":128838,"date":"2025-09-10T13:01:27","date_gmt":"2025-09-10T16:01:27","guid":{"rendered":"https:\/\/www.fitnessbrasil.com.br\/?p=128838"},"modified":"2025-11-18T18:15:46","modified_gmt":"2025-11-18T21:15:46","slug":"congresso-europeu-da-health-fitness-association-reune-lideres-globais-do-fitness-em-amsterda","status":"publish","type":"post","link":"https:\/\/www.fitnessbrasil.com.br\/es\/newsfitbr\/congresso-europeu-da-health-fitness-association-reune-lideres-globais-do-fitness-em-amsterda\/","title":{"rendered":"Congresso Europeu da Health & Fitness Association re\u00fane l\u00edderes globais do fitness em Amsterd\u00e3"},"content":{"rendered":"

Capital holandesa receber\u00e1 representantes de mais de 30 pa\u00edses, com conte\u00fado educacional e muito networking<\/p>\n

<\/p>\n

Yara Ach\u00f4a, Fitness Brasil
10\/9\/2025<\/p>\n

Em outubro, Amsterd\u00e3 ser\u00e1 o ponto de encontro de quem faz o futuro do fitness. Nos dias 2 e 3, o hist\u00f3rico Beurs van Berlage recebe o HFA European Congress 2025<\/a><\/strong>, importante f\u00f3rum global da ind\u00fastria do fitness, sa\u00fade e bem-estar. A programa\u00e7\u00e3o se estende at\u00e9 o dia 4, com visitas t\u00e9cnicas a clubes de refer\u00eancia na cidade, proporcionando uma imers\u00e3o pr\u00e1tica em inova\u00e7\u00e3o e gest\u00e3o.<\/p>\n

+ Fitness Brasil Expo: o maior evento de fitness, sa\u00fade e bem-estar da Am\u00e9rica Latina<\/strong>
<\/a>+ Conhe\u00e7a e baixe gratuitamente o Panorama Setorial Fitness Brasil 2024<\/strong><\/a>
+ Siga a Fitness Brasil no Instagram<\/strong><\/a><\/p>\n

Com a participa\u00e7\u00e3o de executivos vindos de mais de 35 pa\u00edses e cinco continentes, o congresso \u00e9 reconhecido como uma oportunidade \u00fanica de atualiza\u00e7\u00e3o e troca de experi\u00eancias<\/strong>. Segundo a organiza\u00e7\u00e3o, 75% dos participantes ocupam cargos de alto n\u00edvel, como CEOs, presidentes e diretores \u2014 o que refor\u00e7a o peso estrat\u00e9gico das discuss\u00f5es.<\/p>\n

\"\"<\/a><\/figure>\n

Entre os destaques est\u00e3o Phillip Mills, fundador da Les Mills International<\/strong>, que fala sobre o poder da reinven\u00e7\u00e3o no treino em grupo, e o futurista Christian Kromme<\/strong>, com uma palestra sobre como equilibrar digitaliza\u00e7\u00e3o e humanidade no setor. Outra presen\u00e7a importante ser\u00e1 a de Liz Clark, presidente e CEO da HFA.<\/strong> Sua participa\u00e7\u00e3o refor\u00e7a o papel de lideran\u00e7a da associa\u00e7\u00e3o na defini\u00e7\u00e3o da agenda global do fitness, especialmente no di\u00e1logo com governos e institui\u00e7\u00f5es de sa\u00fade p\u00fablica para tornar a atividade f\u00edsica mais acess\u00edvel em todo o mundo.<\/p>\n

Temas em alta<\/h2>\n

O conte\u00fado educacional \u00e9 um dos pilares do congresso. Mais de 40 especialistas abordar\u00e3o temas atuais e desafiadores,<\/strong> como o impacto dos medicamentos GLP-1 na ind\u00fastria, dados de performance em mercados globais, a influ\u00eancia das gera\u00e7\u00f5es Z e Alpha nas ofertas de fitness e estrat\u00e9gias de crescimento por meio de fus\u00f5es, aquisi\u00e7\u00f5es e franchising. Tudo com tradu\u00e7\u00e3o em tempo real em mais de 60 idiomas,<\/strong> utilizando a Wordly, plataforma alimentada por IA que se integra facilmente a qualquer dispositivo.<\/p>\n

Leia tamb\u00e9m
FB Expo cresce e aponta estimativa de R$ 750 milh\u00f5es em neg\u00f3cios gerados em tr\u00eas dias de evento<\/a><\/strong>
O mercado fitness n\u00e3o precisa de guerra entre academias: precisa de expans\u00e3o e novos praticantes<\/strong><\/a><\/p>\n

A programa\u00e7\u00e3o inclui ainda a Global Advocacy Summit, que discutir\u00e1 como o setor pode se alinhar a pol\u00edticas p\u00fablicas de promo\u00e7\u00e3o da atividade f\u00edsica <\/strong>e buscar incentivos para ampliar o acesso da popula\u00e7\u00e3o ao exerc\u00edcio.<\/p>\n

\"\"<\/a><\/figure>\n

Vale lembrar que a HFA \u00e9 parceira da Fitness Brasil, o que refor\u00e7a a integra\u00e7\u00e3o entre mercados e amplia a troca de experi\u00eancias globais<\/strong>. Recentemente, no Brasil, aconteceu a 26\u00aa edi\u00e7\u00e3o da Fitness Brasil Expo, que alcan\u00e7ou resultados in\u00e9ditos<\/strong>. Com estrutura f\u00edsica ampliada, a feira consolidou-se como o maior encontro de neg\u00f3cios do setor nas Am\u00e9ricas, movimentando cerca de R$ 750 milh\u00f5es, crescimento de quase 50% em rela\u00e7\u00e3o a 2024, quando foram registrados aproximadamente R$ 520 milh\u00f5es.<\/p>\n

Sem d\u00favida, o setor vive um momento de expans\u00e3o e transforma\u00e7\u00e3o, exigindo ainda mais profissionalismo e atualiza\u00e7\u00e3o<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"

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