{"id":130457,"date":"2025-12-03T12:10:09","date_gmt":"2025-12-03T15:10:09","guid":{"rendered":"https:\/\/www.fitnessbrasil.com.br\/?p=130457"},"modified":"2025-12-03T12:15:06","modified_gmt":"2025-12-03T15:15:06","slug":"smart-fit-avanca-na-consolidacao-do-mercado-e-assume-controle-da-evolve-com-investimento-de-r-100-milhoes","status":"publish","type":"post","link":"https:\/\/www.fitnessbrasil.com.br\/es\/newsfitbr\/smart-fit-avanca-na-consolidacao-do-mercado-e-assume-controle-da-evolve-com-investimento-de-r-100-milhoes\/","title":{"rendered":"Smart Fit avan\u00e7a na consolida\u00e7\u00e3o do mercado e assume controle da Evolve com investimento de R$ 100 milh\u00f5es"},"content":{"rendered":"

Aquisi\u00e7\u00e3o refor\u00e7a presen\u00e7a no Centro-Oeste e se alinha ao movimento nacional de expans\u00e3o das academias, apontado pelo Panorama Setorial Fitness Brasil<\/p>\n\n\n\n

Yara Ach\u00f4a, Fitness Brasil
3\/12\/2025<\/p>\n\n\n\n

A Smart Fit anunciou a aquisi\u00e7\u00e3o do controle da rede de academias Evolve, ampliando sua presen\u00e7a no Centro-Oeste<\/strong> em um momento em que o setor segue em forte expans\u00e3o em todas as regi\u00f5es do Brasil. O acordo prev\u00ea a subscri\u00e7\u00e3o de novas a\u00e7\u00f5es ordin\u00e1rias que garantem \u00e0 companhia, no m\u00ednimo, 60% do capital social da Evolve.<\/p>\n\n\n\n

+ Fitness Brasil Expo: o maior evento de fitness, sa\u00fade e bem-estar da Am\u00e9rica Latina
<\/strong><\/a>+ Siga a Fitness Brasil no Instagram<\/strong><\/a>
+ Fa\u00e7a parte do nosso Canal no WhatsApp<\/strong><\/a><\/p>\n\n\n\n

O investimento total poder\u00e1 chegar a R$ 100 milh\u00f5es.<\/strong> Deste valor, a Smart Fit pagar\u00e1 R$ 40 milh\u00f5es no fechamento da transa\u00e7\u00e3o. A empresa planeja aportar o restante ao longo de at\u00e9 dois anos, dependendo do cumprimento das metas previstas em contrato, sempre com corre\u00e7\u00e3o pelo IPCA desde a conclus\u00e3o at\u00e9 o aporte definitivo.<\/p>\n\n\n\n

\"Smartfit<\/a><\/figure>\n\n\n\n

O enterprise value calculado para a opera\u00e7\u00e3o \u00e9 de R$ 199,7 milh\u00f5es. A participa\u00e7\u00e3o final da Smart Fit depender\u00e1 da apura\u00e7\u00e3o da d\u00edvida l\u00edquida da Evolve no fechamento.<\/strong> Al\u00e9m disso, as partes v\u00e3o firmar um acordo de acionistas que define regras de governan\u00e7a, op\u00e7\u00f5es de compra e venda e abre a possibilidade de a Smart Fit adquirir, no futuro, todas as a\u00e7\u00f5es atualmente detidas pelos minorit\u00e1rios.<\/p>\n\n\n\n

A conclus\u00e3o do neg\u00f3cio ainda depende de condi\u00e7\u00f5es usuais, como a aprova\u00e7\u00e3o do Conselho Administrativo de Defesa Econ\u00f4mica (Cade).<\/p>\n\n\n\n

Expans\u00e3o estrat\u00e9gica na regi\u00e3o Centro-Oeste<\/strong><\/h2>\n\n\n\n

A Evolve opera 28 academias pr\u00f3prias e tem sete unidades em constru\u00e7\u00e3o, com forte concentra\u00e7\u00e3o no Distrito Federal. Esse territ\u00f3rio \u00e9 considerado estrat\u00e9gico para as grandes redes<\/strong>. Tanto pela elevada densidade de profissionais de Educa\u00e7\u00e3o F\u00edsica quanto pelo ritmo de crescimento da atividade f\u00edsica na regi\u00e3o, dados destacados pelo Panorama del sector del fitness en Brasil<\/a>.<\/strong><\/p>\n\n\n\n

+ Baixe gratuitamente o Panorama Setorial Fitness Brasil 2025<\/a><\/strong><\/p>\n\n\n\n

Segundo o Panorama, o Distrito Federal apresenta uma das maiores densidades de centros de atividades f\u00edsicas por habitante do pa\u00eds<\/strong>. Al\u00e9m disso, tem alta concentra\u00e7\u00e3o de profissionais registrados no CONFEF (19.758 em 2025). O estudo tamb\u00e9m aponta que o Centro-Oeste segue em expans\u00e3o gradual e cont\u00ednua. E isso indican potencial para redes de grande porte aumentarem penetra\u00e7\u00e3o e competitividade no mercado local<\/strong>.<\/p>\n\n\n\n

Nesse contexto, a incorpora\u00e7\u00e3o da Evolve refor\u00e7a o posicionamento da Smart Fit em uma regi\u00e3o onde o mercado mant\u00e9m competitividade estruturalmente alta<\/strong>.<\/p>\n\n\n\n

Leitura de mercado e impactos esperados<\/strong><\/h2>\n\n\n\n

A Smart Fit, com mais de 1.700 unidades, tende a converter academias adquiridas para seu modelo operacional<\/strong>. Ou seja, estrat\u00e9gia j\u00e1 adotada em transa\u00e7\u00f5es anteriores e alinhada \u00e0 busca por padroniza\u00e7\u00e3o e efici\u00eancia. Esse tipo de movimento ganha relev\u00e2ncia especialmente em mercados onde a localiza\u00e7\u00e3o \u00e9 um diferencial competitivo central.<\/p>\n\n\n\n

+Participe do Webinar Solid\u00e1rio Fitness Brasil & Roda de Brinquedo<\/a><\/strong><\/p>\n\n\n\n

Relat\u00f3rios financeiros presentes no conte\u00fado-base destacam que a opera\u00e7\u00e3o fortalece a presen\u00e7a da Smart Fit no Distrito Federal.<\/strong> Al\u00e9m disso, pode melhorar a distribui\u00e7\u00e3o de pontos comerciais estrat\u00e9gicos na regi\u00e3o.<\/p>\n\n\n\n

Com a opera\u00e7\u00e3o sujeita \u00e0 aprova\u00e7\u00e3o regulat\u00f3ria, a expectativa \u00e9 de que a integra\u00e7\u00e3o contribua para fortalecer a competitividade da marca no Centro-Oeste e ampliar seu papel no ecossistema fitness nacional.<\/p>","protected":false},"excerpt":{"rendered":"

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