{"id":131375,"date":"2026-01-26T17:54:00","date_gmt":"2026-01-26T20:54:00","guid":{"rendered":"https:\/\/www.fitnessbrasil.com.br\/?p=131375"},"modified":"2026-01-27T19:56:22","modified_gmt":"2026-01-27T22:56:22","slug":"selfit-aposta-em-expansao-investe-r-1155-milhoes-e-preve-abertura-de-33-academias-ate-marco","status":"publish","type":"post","link":"https:\/\/www.fitnessbrasil.com.br\/es\/newsfitbr\/selfit-aposta-em-expansao-investe-r-1155-milhoes-e-preve-abertura-de-33-academias-ate-marco\/","title":{"rendered":"Selfit aposta em expans\u00e3o, investe R$ 115 milh\u00f5es e prev\u00ea abertura de 33 academias at\u00e9 mar\u00e7o"},"content":{"rendered":"<p>Plano de crescimento inclui opera\u00e7\u00f5es pr\u00f3prias e franquias em dez estados, com foco em cidades de m\u00e9dio e grande porte<\/p>\n\n\n\n<p>Yara Ach\u00f4a, Fitness Brasil<br>26\/1\/2026<\/p>\n\n\n\n<p>A rede de academias Selfit iniciou 2026 com um plano robusto de expans\u00e3o. E anuncia a abertura de <strong>33 novas unidades at\u00e9 mar\u00e7o, com investimento total de R$ 115,5 milh\u00f5es.<\/strong> Do total previsto, 29 ser\u00e3o opera\u00e7\u00f5es pr\u00f3prias e quatro franquias, consolidando um modelo h\u00edbrido de crescimento.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.fitnessbrasil.com.br\/es\/fitness-brasil-expo-2026\/\"><strong>+ Fitness Brasil Expo: o maior evento de fitness, sa\u00fade e bem-estar da Am\u00e9rica Latina<\/strong><\/a><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.instagram.com\/fitnessbrasil_oficial\/\"><strong>+ Siga a Fitness Brasil no Instagram<\/strong><\/a><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.whatsapp.com\/channel\/0029VarCqD5InlqU52KNAv3J\"><strong>+ Fa\u00e7a parte do nosso Canal no WhatsApp<\/strong><\/a><\/h4>\n\n\n\n<p>Cada unidade receber\u00e1 um aporte aproximado de R$ 3,5 milh\u00f5es, destinado \u00e0 constru\u00e7\u00e3o, implanta\u00e7\u00e3o e compra de equipamentos. <strong>A expans\u00e3o contempla cidades de m\u00e9dio e grande porte em dez estados: <\/strong>Maranh\u00e3o, Pernambuco, Rio Grande do Norte, Par\u00e1, Para\u00edba, Piau\u00ed, Mato Grosso, Bahia, Cear\u00e1 e Alagoas. No modelo de franquias, o cronograma prev\u00ea quatro empreendimentos, distribu\u00eddos entre Maranh\u00e3o, Par\u00e1 e Cear\u00e1.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/01\/Rede-Selfit-Academias_divulgacao.webp\"><img decoding=\"async\" width=\"1280\" height=\"720\" data-src=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/01\/Rede-Selfit-Academias_divulgacao.webp\" alt=\"\" class=\"wp-image-131378 lazyload\" data-srcset=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/01\/Rede-Selfit-Academias_divulgacao.webp 1280w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/01\/Rede-Selfit-Academias_divulgacao-711x400.webp 711w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/01\/Rede-Selfit-Academias_divulgacao-768x432.webp 768w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/01\/Rede-Selfit-Academias_divulgacao-18x10.webp 18w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/01\/Rede-Selfit-Academias_divulgacao-510x287.webp 510w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/720;\" \/><\/a><\/figure>\n\n\n\n<p>Segundo Fernando Menezes, CEO da Selfit, o cronograma de inaugura\u00e7\u00f5es \u00e9 um passo fundamental para a capilaridade regional da rede. A estrat\u00e9gia permite <strong>unir a for\u00e7a das unidades pr\u00f3prias \u00e0 agilidade do modelo de franquias<\/strong>, garantindo que o padr\u00e3o de excel\u00eancia da Selfit chegue a novas pra\u00e7as de forma sustent\u00e1vel e eficiente.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.fitnessbrasil.com.br\/es\/panorama-setorial-2025-4a-edicao\/\">+ Baixe gratuitamente o Panorama Setorial Fitness Brasil \u2013 patroc\u00ednio de\u00a0<strong>ABC Evo\u00a0<\/strong>e<strong>\u00a0Matrix\u00a0Fitness<\/strong><\/a><\/strong><\/p>\n\n\n\n<p><strong>A estrat\u00e9gia da rede tamb\u00e9m tem como objetivo ampliar o acesso \u00e0 pr\u00e1tica de exerc\u00edcios f\u00edsicos, oferecendo infraestrutura completa<\/strong>, com climatiza\u00e7\u00e3o, estacionamento e equipamentos modernos, refor\u00e7ando o posicionamento da Selfit no mercado fitness brasileiro.<\/p>","protected":false},"excerpt":{"rendered":"<p>Plano de crescimento inclui opera\u00e7\u00f5es pr\u00f3prias e franquias em dez estados<\/p>","protected":false},"author":40,"featured_media":131378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66,430,1,70],"tags":[],"post_folder":[],"class_list":["post-131375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academias","category-destaques","category-gestao-e-negocios","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Selfit aposta em expans\u00e3o, investe R$ 115 milh\u00f5es e prev\u00ea abertura de 33 academias at\u00e9 mar\u00e7o - Fitness Brasil<\/title>\n<meta name=\"description\" content=\"Plano de crescimento inclui opera\u00e7\u00f5es pr\u00f3prias e franquias em dez estados, com foco em cidades de m\u00e9dio e grande porte\" \/>\n<meta name=\"robots\" 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