{"id":131621,"date":"2026-02-05T16:00:41","date_gmt":"2026-02-05T19:00:41","guid":{"rendered":"https:\/\/www.fitnessbrasil.com.br\/?p=131621"},"modified":"2026-02-06T12:37:37","modified_gmt":"2026-02-06T15:37:37","slug":"cx-e-cs-ganham-protagonismo-na-gestao-fitness-e-viram-tema-de-livro-voltado-a-negocios-de-recorrencia","status":"publish","type":"post","link":"https:\/\/www.fitnessbrasil.com.br\/es\/newsfitbr\/cx-e-cs-ganham-protagonismo-na-gestao-fitness-e-viram-tema-de-livro-voltado-a-negocios-de-recorrencia\/","title":{"rendered":"CX e CS ganham protagonismo na gest\u00e3o fitness e viram tema de livro voltado a neg\u00f3cios de recorr\u00eancia"},"content":{"rendered":"<p>Com participa\u00e7\u00e3o do especialista Vini Dias, obra analisa por que experi\u00eancia do cliente se tornou decisiva para reten\u00e7\u00e3o no mercado fitness<\/p>\n\n\n\n<p>Yara Ach\u00f4a, Fitness Brasil<br>5\/2\/2026<\/p>\n\n\n\n<p><strong>O mercado fitness brasileiro cresceu e diversificou modelos. A concorr\u00eancia aumentou.<\/strong> Manter o cliente ativo passou a ser mais dif\u00edcil do que vender o plano. Em neg\u00f3cios de recorr\u00eancia, estrutura e equipamentos j\u00e1 n\u00e3o sustentam a perman\u00eancia. O que pesa \u00e9 o uso do servi\u00e7o, o v\u00ednculo criado e a percep\u00e7\u00e3o cont\u00ednua de valor.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.fitnessbrasil.com.br\/es\/fitness-brasil-expo-2026\/\"><strong>+ Fitness Brasil Expo: o maior evento de fitness, sa\u00fade e bem-estar da Am\u00e9rica Latina<\/strong><\/a><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.instagram.com\/fitnessbrasil_oficial\/\"><strong>+ Siga a Fitness Brasil no Instagram<\/strong><\/a><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.whatsapp.com\/channel\/0029VarCqD5InlqU52KNAv3J\"><strong>+ Fa\u00e7a parte do nosso Canal no WhatsApp<\/strong><\/a><\/h4>\n\n\n\n<p><strong>\u00c9 nesse ponto que Customer Experience (CX) e Customer Success (CS) ganham espa\u00e7o na gest\u00e3o.<\/strong> A discuss\u00e3o vai al\u00e9m de pesquisas de satisfa\u00e7\u00e3o. Envolve rotina operacional, processos claros e decis\u00f5es baseadas em dados. \u201cEsse livro, <strong><em><a href=\"https:\/\/loja.literarebooks.com.br\/negocios\/cx-amp-cs-criando-experiencias-que-geram-valor-da-estrategia-a-acao?parceiro=12966&amp;fbclid=PAT01DUAPuJlxleHRuA2FlbQIxMABzcnRjBmFwcF9pZA81NjcwNjczNDMzNTI0MjcAAaePkvZaR0JVlLV9tOXbFwXHQqn0bZOZB2r8Sa17KP1_55itDlzP-3f2hhjwbA_aem_i65KSpi5IFRox6CwG1dOQg\" type=\"link\" id=\"https:\/\/loja.literarebooks.com.br\/negocios\/cx-amp-cs-criando-experiencias-que-geram-valor-da-estrategia-a-acao?parceiro=12966&amp;fbclid=PAT01DUAPuJlxleHRuA2FlbQIxMABzcnRjBmFwcF9pZA81NjcwNjczNDMzNTI0MjcAAaePkvZaR0JVlLV9tOXbFwXHQqn0bZOZB2r8Sa17KP1_55itDlzP-3f2hhjwbA_aem_i65KSpi5IFRox6CwG1dOQg\">CX &amp; CS: Criando Experi\u00eancias que Geram Valor<\/a><\/em><\/strong>, chega em um momento de bastante relev\u00e2ncia para o mercado fitness, que j\u00e1 entendeu que n\u00e3o adianta ter apenas estrutura e equipamentos. <strong>O grande diferencial est\u00e1 em entregar uma experi\u00eancia completa, capaz de atender bem no b\u00e1sico e surpreender em momentos espec\u00edficos<\/strong>\u201d, afirma Vini Dias, profissional com mais de 20 anos de atua\u00e7\u00e3o no mercado fitness e especializa\u00e7\u00e3o em Experi\u00eancia do Cliente aplicada a servi\u00e7os de recorr\u00eancia.<\/p>\n\n\n\n<div class=\"wp-block-stackable-carousel aligncenter stk-block-carousel stk--is-slide stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-e43be00\" data-slides-to-show=\"\" data-block-id=\"e43be00\"><div class=\"stk-block-carousel__content-wrapper\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-e43be00-column\"><div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\" tabindex=\"0\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fe65179\" data-v=\"4\" data-block-id=\"fe65179\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fe65179-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fe65179-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-2.png\"><img decoding=\"async\" width=\"640\" height=\"800\" data-src=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-2-640x800.png\" alt=\"\" class=\"wp-image-131625 lazyload\" data-srcset=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-2-640x800.png 640w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-2-320x400.png 320w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-2-768x960.png 768w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-2-10x12.png 10w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-2-510x638.png 510w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-2.png 800w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/800;\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-01380cd\" data-v=\"4\" data-block-id=\"01380cd\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-01380cd-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-01380cd-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-5.png\"><img decoding=\"async\" width=\"640\" height=\"800\" data-src=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-5-640x800.png\" alt=\"\" class=\"wp-image-131627 lazyload\" data-srcset=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-5-640x800.png 640w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-5-320x400.png 320w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-5-768x960.png 768w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-5-10x12.png 10w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-5-510x638.png 510w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-5.png 800w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/800;\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-53915d9\" data-v=\"4\" data-block-id=\"53915d9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-53915d9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-53915d9-inner-blocks\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-6.png\"><img decoding=\"async\" width=\"800\" height=\"1067\" data-src=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-6.png\" alt=\"\" class=\"wp-image-131628 lazyload\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/1067;aspect-ratio:0.7497789566755084;width:601px;height:auto\" data-srcset=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-6.png 800w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-6-300x400.png 300w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-6-600x800.png 600w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-6-768x1024.png 768w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-6-9x12.png 9w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2026\/02\/Vini-Dias-6-510x680.png 510w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n<\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\n\n\n\n<p>Essa vis\u00e3o orienta o livro <strong><em><a href=\"https:\/\/loja.literarebooks.com.br\/negocios\/cx-amp-cs-criando-experiencias-que-geram-valor-da-estrategia-a-acao?parceiro=12966&amp;fbclid=PAT01DUAPuJlxleHRuA2FlbQIxMABzcnRjBmFwcF9pZA81NjcwNjczNDMzNTI0MjcAAaePkvZaR0JVlLV9tOXbFwXHQqn0bZOZB2r8Sa17KP1_55itDlzP-3f2hhjwbA_aem_i65KSpi5IFRox6CwG1dOQg\" type=\"link\" id=\"https:\/\/loja.literarebooks.com.br\/negocios\/cx-amp-cs-criando-experiencias-que-geram-valor-da-estrategia-a-acao?parceiro=12966&amp;fbclid=PAT01DUAPuJlxleHRuA2FlbQIxMABzcnRjBmFwcF9pZA81NjcwNjczNDMzNTI0MjcAAaePkvZaR0JVlLV9tOXbFwXHQqn0bZOZB2r8Sa17KP1_55itDlzP-3f2hhjwbA_aem_i65KSpi5IFRox6CwG1dOQg\">CX &amp; CS: Criando Experi\u00eancias que Geram Valor<\/a><\/em><\/strong>, que re\u00fane profissionais com atua\u00e7\u00e3o pr\u00e1tica em academias, est\u00fadios e servi\u00e7os de bem-estar. O ponto central \u00e9 claro: <strong>reten\u00e7\u00e3o n\u00e3o \u00e9 fideliza\u00e7\u00e3o.<\/strong> Manter o cliente pagando n\u00e3o garante engajamento. CX e CS s\u00f3 geram impacto quando fazem parte da gest\u00e3o di\u00e1ria e se conectam \u00e0 opera\u00e7\u00e3o e aos indicadores financeiros.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.fitnessbrasil.com.br\/es\/panorama-setorial-2025-4a-edicao\/\">+ Baixe gratuitamente o Panorama Setorial Fitness Brasil \u2013 patroc\u00ednio de&nbsp;<strong>ABC Evo&nbsp;<\/strong>e<strong>&nbsp;Matrix&nbsp;Fitness<\/strong><\/a><\/strong><\/h4>\n\n\n\n<p><strong>Ao usar o fitness como principal refer\u00eancia, o <a href=\"https:\/\/loja.literarebooks.com.br\/negocios\/cx-amp-cs-criando-experiencias-que-geram-valor-da-estrategia-a-acao?parceiro=12966&amp;fbclid=PAT01DUAPuJlxleHRuA2FlbQIxMABzcnRjBmFwcF9pZA81NjcwNjczNDMzNTI0MjcAAaePkvZaR0JVlLV9tOXbFwXHQqn0bZOZB2r8Sa17KP1_55itDlzP-3f2hhjwbA_aem_i65KSpi5IFRox6CwG1dOQg\">livro <\/a>dialoga com uma dor conhecida do setor: crescer sem perder base.<\/strong> Para Vini, a obra funciona como ferramenta para gestores que buscam diferencia\u00e7\u00e3o real. \u201c\u00c9 uma <strong>leitura indicada para o gestor que quer realmente atender o cliente com maestria e construir um diferencial competitivo em meio a tanta concorr\u00eancia<\/strong>. Para quem atua em modelo de recorr\u00eancia, a experi\u00eancia do cliente se torna vital.\u201d <\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Com participa\u00e7\u00e3o do especialista Vini Dias, obra analisa por que experi\u00eancia do cliente se tornou decisiva para reten\u00e7\u00e3o  <\/p>","protected":false},"author":40,"featured_media":131626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[430,1,70],"tags":[],"post_folder":[],"class_list":["post-131621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","category-gestao-e-negocios","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CX e CS ganham protagonismo na gest\u00e3o fitness e viram tema de livro voltado a neg\u00f3cios de recorr\u00eancia - Fitness Brasil<\/title>\n<meta name=\"description\" content=\"Com participa\u00e7\u00e3o do especialista Vini Dias, obra analisa por que experi\u00eancia do cliente se tornou decisiva para reten\u00e7\u00e3o no mercado fitness\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fitnessbrasil.com.br\/es\/newsfitbr\/cx-e-cs-ganham-protagonismo-na-gestao-fitness-e-viram-tema-de-livro-voltado-a-negocios-de-recorrencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CX e CS ganham protagonismo na gest\u00e3o fitness e viram tema de livro voltado a neg\u00f3cios de recorr\u00eancia - Fitness Brasil\" \/>\n<meta property=\"og:description\" content=\"Com participa\u00e7\u00e3o do especialista Vini Dias, obra analisa por que experi\u00eancia do cliente se 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