{"id":2186,"date":"2021-10-21T15:56:00","date_gmt":"2021-10-21T18:56:00","guid":{"rendered":"https:\/\/www.fitnessbrasil.com.br\/?p=2186"},"modified":"2022-03-24T18:48:31","modified_gmt":"2022-03-24T21:48:31","slug":"a-gestao-ilumina-a-prescricao","status":"publish","type":"post","link":"https:\/\/www.fitnessbrasil.com.br\/es\/newsfitbr\/a-gestao-ilumina-a-prescricao\/","title":{"rendered":"\u201cA gest\u00e3o ilumina a prescri\u00e7\u00e3o\u201d"},"content":{"rendered":"<p><em>Gestor de carreira de personal trainers e CEO da Personal Global, Rafael Miranda comanda a sess\u00e3o \u201cComo atrair seguidores compradores no Instagram\u201d no dia 11 de novembro, na IHRSA Fitness Brasil 2021<\/em><em><\/em><\/p>\n\n\n\n<p>Yara Ach\u00f4a, Fitness Brasil<br>21\/10\/2021<\/p>\n\n\n\n<p><strong>N\u00e3o basta postar um bom conte\u00fado e ter algumas centenas de likes. \u00c9 preciso engajar, converter, crescer.<\/strong> Para isso, \u00e9 necess\u00e1rio entender as regras e o jogo. \u00c9 isso o que <strong>Rafael Miranda vai mostrar em sua palestra <em>Personal Business: Como Atrair Seguidores Compradores no Instagram<\/em>, na IHRSA Fitness Brasil Virtual 2021, no dia 11 de novembro, \u00e0s 10h10.<\/strong><\/p>\n\n\n\n<p><strong>\u201cA gest\u00e3o ilumina a prescri\u00e7\u00e3o.<\/strong> E na educa\u00e7\u00e3o f\u00edsica ainda temos o oposto disso. O profissional se forma e, geralmente, s\u00f3 se preocupa com a prescri\u00e7\u00e3o. Ele n\u00e3o se entende como um gestor. Como professor, a gente s\u00f3 se preocupa com a aula que vai dar; como gestor nos preocupamos com finan\u00e7as, imagem, futuro\u201d, explica Miranda, que \u00e9 gestor de carreira de personal trainers e CEO da Personal Global.<\/p>\n\n\n\n<p><strong>O especialista observa que hoje o personal trainer usa o marketing de forma intuitiva. \u201c<\/strong>\u00c9 comum ainda pensar em marketing como panfletos impressos e distribu\u00eddos em academias. Um dia isso funcionou, agora n\u00e3o funciona mais. No digital, o profissional v\u00ea um grande player de mercado e segue o que ele faz, copia o estilo de seus posts \u2013 s\u00f3 que n\u00e3o tem ideia da fun\u00e7\u00e3o de cada tipo de conte\u00fado. <strong>Marketing \u00e9 uma ci\u00eancia e tem estrat\u00e9gias avan\u00e7adas; tem pe\u00e7as e um tabuleiro. Ou seja, precisa de organiza\u00e7\u00e3o\u201d,<\/strong> explica.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"800\" data-src=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2021\/08\/camera-1869430_1920-1200x800.jpg\" alt=\"\" class=\"wp-image-1037 lazyload\" data-srcset=\"https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2021\/08\/camera-1869430_1920-1200x800.jpg 1200w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2021\/08\/camera-1869430_1920-600x400.jpg 600w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2021\/08\/camera-1869430_1920-768x512.jpg 768w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2021\/08\/camera-1869430_1920-1536x1024.jpg 1536w, https:\/\/www.fitnessbrasil.com.br\/wp-content\/uploads\/2021\/08\/camera-1869430_1920.jpg 1920w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/800;\" \/><\/figure>\n\n\n\n<p><strong>Na IHRSA FB 2021, Miranda vai ensinar como atrair seguidores que podem se converter em alunos, em consumidores dos produtos.<\/strong> \u201c\u00c0s vezes o profissional faz um an\u00fancio, mas ele n\u00e3o sabe o que falar, n\u00e3o tem um posicionamento, n\u00e3o tem uma mensagem forte para ocupar um espa\u00e7o muito espec\u00edfico da cabe\u00e7a do consumidor. <strong>Vou mostrar como atrair seguidores com uma mensagem poderosa espec\u00edfica para que eles possam virar poss\u00edveis compradores e propagadores do servi\u00e7o.\u201d<\/strong><\/p>\n\n\n\n<p><strong>Rafael Miranda formou-se em educa\u00e7\u00e3o f\u00edsica em 2009 na Universidade Federal de S\u00e3o Paulo, na primeira turma da baixada santista. E trilhou caminhos pr\u00e1ticos e acad\u00eamicos. <\/strong>Foi personal trainer por 10 anos e preparador f\u00edsico de futebol por dois anos. Fez mestrado e doutorado, tamb\u00e9m pela Unifesp, rodou o Brasil dando aulas em p\u00f3s-gradua\u00e7\u00e3o e palestras. \u201c<strong>Comecei a observar que o personal trainer n\u00e3o tinha uma perspectiva de futuro. A classe n\u00e3o entendia sobre gest\u00e3o<\/strong>. Percebi essa lacuna e criei o projeto Personal Global, onde dou voz ao leg\u00edtimo dono do mercado fitness, que \u00e9 o personal trainer\u201d, conta o especialista, que j\u00e1 ajudou mais de 15.000 profissionais da \u00e1rea de educa\u00e7\u00e3o f\u00edsica.<\/p>\n\n\n\n<p>Acompanhe a palestra de Rafael Miranda e muito mais na IHRSA Fitness Brasil Virtual 2021. Mais informa\u00e7\u00f5es e inscri\u00e7\u00f5es em: <a href=\"https:\/\/www.sympla.com.br\/ihrsa-fitness-brasil---edicao-virtual-2021__1299528\">IHRSA FITNESS BRASIL &#8211; Edi\u00e7\u00e3o Virtual 2021 <\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-white-color has-cyan-bluish-gray-background-color has-text-color has-background\"><strong>S\u00e9rie Speakers IHRSA FB 2021<\/strong><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.fitnessbrasil.com.br\/es\/2021\/10\/04\/empodere-se-por-meio-da-aprendizagem\/\" target=\"_blank\"><strong>\u201cEmpodere-se por meio da aprendizagem\u201d<\/strong><\/a><strong><br><\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.fitnessbrasil.com.br\/es\/2021\/10\/06\/temos-o-poder-de-transformar-a-vida-das-pessoas\/\" target=\"_blank\"><strong>\u201cTemos o poder de transformar a vida das pessoas\u201d<\/strong><\/a><strong><br><\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.fitnessbrasil.com.br\/es\/2021\/09\/29\/a-inteligencia-artificial-mudara-a-gestao-dos-negocios\/\" target=\"_blank\"><strong>\u201cA intelig\u00eancia artificial mudar\u00e1 a gest\u00e3o dos neg\u00f3cios\u201d<\/strong><\/a><strong><br><\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.fitnessbrasil.com.br\/es\/2021\/09\/27\/precisamos-cuidar-das-nossas-pessoas\/\" target=\"_blank\"><strong>\u201cPrecisamos cuidar das nossas pessoas\u201d<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-white-color has-cyan-bluish-gray-background-color has-text-color has-background\"><strong>LEIA TAMB\u00c9M:&nbsp;<\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.fitnessbrasil.com.br\/es\/2021\/09\/13\/ihrsa-fitness-brasil-2021\/\" target=\"_blank\"><strong>IHRSA FITNESS BRASIL 2021: edi\u00e7\u00e3o online com muito conte\u00fado e intera\u00e7\u00e3o<\/strong><\/a><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Gestor de carreira de personal trainers e CEO da Personal Global, Rafael Miranda comanda a sess\u00e3o \u201cComo atrair seguidores compradores no Instagram\u201d no dia 11 de novembro, na IHRSA Fitness Brasil 2021 Yara Ach\u00f4a, Fitness Brasil21\/10\/2021 N\u00e3o basta postar um bom conte\u00fado e ter algumas centenas de likes. \u00c9 preciso engajar, converter, crescer. Para isso,&#8230;<\/p>","protected":false},"author":40,"featured_media":2188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,70],"tags":[],"post_folder":[],"class_list":["post-2186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-e-negocios","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cA gest\u00e3o ilumina a prescri\u00e7\u00e3o\u201d - Fitness Brasil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fitnessbrasil.com.br\/es\/newsfitbr\/a-gestao-ilumina-a-prescricao\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" 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